Business Research Method

Beginner

Created by ACT Academy Last Updated May 4, 2026 2:43 PM

What's Included

4:50:16 On-demand video
8 Lectures
Access on tablet and phone
Certificate of completion

What you'll learn

Understand the fundamentals of business research and its role in decision-making.
Identify and define business problems that require research.
Design effective research plans and choose appropriate methodologies.
Apply qualitative and quantitative research techniques (surveys, interviews, observations).
Use sampling methods to collect accurate and reliable data.
Analyze data using basic statistical and analytical tools.
Interpret research findings to generate actionable insights.
Present results professionally through reports and data visualizations.
Apply ethical principles in conducting and reporting research.
Use research outcomes to solve real-world business challenges and improve performance.

Course Curriculum

8 Lectures 4:50:16

Expand all Collapse All

Introduction 1 Lectures

Introduction

05:57

Introduction to Research Methods 1 Lectures

Defining Research Problem and Hypothesis Formulation 1 Lectures

Research Proposal 1 Lectures

Review of Literature 1 Lectures

Sources and Methods of Data Collection 1 Lectures

Sample Design and Procedure 1 Lectures

Overall Summary 1 Lectures

Requirements

Basic understanding of business concepts (recommended but not required)
No prior research experience needed – this course starts from the basics
Ability to use a computer and access the internet
Familiarity with common tools like Microsoft Word or Google Docs
Willingness to learn data analysis concepts and apply them
Access to a laptop or desktop for assignments and practice
Optional: Basic knowledge of Excel or spreadsheets for data handling

Description

Business Research Methods introduces learners to the essential tools and techniques used to collect, analyze, and interpret data for effective decision-making in organizations. This course covers both qualitative and quantitative research approaches, including surveys, interviews, observations, and statistical analysis.

Learners will explore key topics such as problem definition, research design, data collection methods, sampling techniques, and data interpretation. The course also emphasizes ethical considerations, data reliability, and how to present findings clearly through reports and visualizations.

By the end of the course, learners will be able to conduct structured research, draw meaningful insights from data, and apply their findings to solve real-world business challenges and improve organizational performance.

Instructors

ACT Academy

(4.83)

6 Courses

157 Students

6 Reviews